A Living Commerce Strategy Agency
Building Connected Commerce Strategies That Drive Growth
Why the Living Story Co.
A Living Commerce Strategy Agency.
Commerce isn’t static. Consumers and shoppers evolve. Retail ecosystems are reshaped. Media is being reinvented. Technology is redefining who wins.
In this environment, growth no longer comes from linear plans. It comes from operating effectively within complex, living commerce ecosystems—where consumers, shoppers, retailers, media, and technology continuously interact and evolve.
Our commerce consulting services enable organizations to build Future-Fit Living Commerce capabilities that foster long-term, sustainable growth in this new reality.
Who We Are
The Living Story Company is a boutique, independent commerce consulting agency that helps leading marketing and sales organizations strengthen their growth capabilities through best-in-class connected commerce strategies.
We operate as a global network of experienced independent consultants, bringing deep expertise across consumer behavior, shopper marketing, retail strategy, media, and commerce technology. Our model allows us to assemble the right expertise for each challenge while maintaining senior-level focus, flexibility, and speed.
We partner with organizations navigating complex, evolving commerce ecosystems—where consumers, shoppers, retailers, media, and technology continuously interact and reshape how growth is created.
Meet the Founder
Based just outside New York City, Carl is an independent commerce consulting strategist with over 25 years of experience in building growth capabilities and leading organizational transformation across commerce, brand, shopper, and retail. He partners with senior leadership teams to unlock new sources of growth and translate marketing strategies into measurable commercial results.
Prior to establishing his own consultancy, Carl built a career spanning both the client and agency sides of the industry. He held senior marketing and sales leadership roles at Unilever, The Coca-Cola Company, and L’Oréal before moving into the global consulting and creative agency world. He has served in operating leadership roles with Kantar Consulting and WPP agencies, including Geometry Global (now VML Commerce) and, more recently, with TCC Loyalty Marketing, leading large teams through multi-market growth and transformation programs.
Today, Carl works globally with a curated network of senior independent and agency partners across North America, Europe, and Asia Pacific. Together, they help organizations design and execute growth strategies—modernizing capabilities, reshaping ways of working, and delivering sustained commercial impact for companies including L’Oréal, PepsiCo, The Coffee Bean & Tea Leaf, Mars Wrigley, Estée Lauder, LEGO, Under Armour, and Parkland.
Commerce Consulting Services
Our commerce consulting services are designed to help organizations anticipate change, define clear growth priorities, and activate connected strategies across the full commerce ecosystem.
Who We Work With
We work with marketing, sales, and commercial leaders across a wide range of industries who are navigating growth in increasingly complex commerce environments such as PepsiCo, L'Oréal, The Coffee Bean & Tea Leaf, Haleon, Mars, Parkland, Estée Lauder, Under Armour, Lego, and others are some leading brands that have leveraged The Living Story Co. to enhance their organizational commerce capabilities.
Our partners typically include:
We are especially well-suited for teams looking for senior-level thinking, practical guidance, and strategies built for long-term relevance—not short-term fixes.
How We Work
Our approach blends independent thinking, global experience, and hands-on collaboration.
We don’t apply rigid frameworks or one-size-fits-all solutions. Instead, we work alongside our clients to understand their unique challenges, priorities, and opportunities—then design strategies that fit their reality.
Every engagement is grounded in:
This is where strategy becomes action—and where meaningful commercial progress begins.
Living Commerce
SERVICES
This is Where Strategy Becomes Action
We combine independent thinking with global experience to support meaningful commercial progress.