The Living Story Co.
A Living Commerce Strategy Agency
The Living Story Co.
A Living Commerce Strategy Agency
About The Living Story Company
Who We Are?
The Living Story Company is a boutique, independent commerce consulting agency that specializes in helping some of the world's leading marketing and sales organizations enhance their growth capabilities by building best-in-class connected commerce strategies. We operate as a network of experienced independent consultants working globally to address diverse client marketing strategies and sales needs.
Why The Living Story Co.?
A Living Commerce Strategy Agency
Commerce isn’t static. Consumers and shoppers evolve. Retail ecosystems are reshaped. Media is being re-invented. Technology is redefining who wins.
In this environment, growth no longer comes from linear plans. It comes from operating effectively within complex, living commerce ecosystems—where consumers, shoppers, retailers, media, and technology continuously interact and evolve.
Our commerce consulting services enable organizations to build Future-Fit Living Commerce capabilities that foster long-term, sustainable growth in this new reality.
Meet The Founder
CARL PRELLER, FOUNDER
Based just outside New York City, Carl is an independent commerce consulting strategist with over 25 years of experience in building growth capabilities and leading organizational transformation across commerce, brand, shopper, and retail. He partners with senior leadership teams to unlock new sources of growth and translate marketing strategies into measurable commercial results.
Prior to founding his own consultancy, Carl built a career spanning both the client and agency sides of the industry. He held senior marketing and sales leadership roles at Unilever, The Coca-Cola Company, and L’Oréal, before moving into the global consulting and creative agency world. He has served in operating leadership roles with Kantar Consulting and WPP agencies, including Geometry Global (now VML Commerce) and, more recently, with TCC Loyalty Marketing, leading large teams through multi-market growth and transformation programs.
Today, Carl works globally with a curated network of senior independent and agency partners across North America, Europe, and Asia Pacific. Together, they help organizations design and execute growth strategies—modernizing capabilities, reshaping ways of working, and delivering sustained commercial impact for companies including L’Oréal, PepsiCo, The Coffee Bean & Tea Leaf, Mars Wrigley, Estée Lauder, LEGO, Under Armour and Parkland.
What We Do?
We help organizations enhance their 'Future Fit' commerce capabilities through strategic commerce consulting across strategy, activation, and execution:
- Consumer & Shopper Future Insights & Trends
- Category Vision & 3–5 Year Growth Drivers
- Category & Portfolio Strategy
- Total Connections Brand Planning
- Brand & Shopper Activation
- Creative Services
- Strategic Customer Growth & Joint Business Planning
- Retail Media Strategy & Planning
- Shopper Marketing ROI & Effectiveness
- AI & Commerce Technology
- Commerce Training & Capability Building
Our focus on developing effective marketing strategies ensures that businesses can achieve sustainable growth capabilities.
Our Industry Experience
We have deep sector-level experience across multiple types of business including: beauty, personal care, food, and snacks, confectionery, soft drinks, coffee & tea, beer, wine & spirits, health & wellness, household products, baby care, pet food, fashion, toys amongst others
Selected Client Experience
PepsiCo, L'Oréal, The Coffee Bean & Tea Leaf, Haleon, Mars, Parkland, Estée Lauder, Under Armor, Lego, and others are some leading brands that have leveraged The Living Story Co. to enhance their organizational commerce capabilities.
How we work?
We like to work as an embedded part of our clients' marketing and sales teams, addressing real-world client challenges from within while also offering a deeply experienced 'outside-in' perspective to all projects. Our commerce consulting services are designed to enhance growth capabilities and implement effective marketing strategies. Clients trust us to develop processes and solutions that bring rigor and structure to real-world execution.
Our Agency Partnerships
We partner with multiple leading agencies across markets and clients, enhancing our commerce consulting and growth capabilities, including: Dentsu TAG, Court Avenue, The Level Up, and Barrows, all of which contribute to our effective marketing strategies.
Contact Us
Let's Get Started
Take the first step and contact us to discuss your marketing strategies and business goals, as well as how our commerce consulting can enhance your growth capabilities. Send us a message, and we will get back to you soon.
Hours
Open today | 09:00 am – 05:00 pm |
We work globally so please feel free to call or leave a message at your convenient time!
